Directive Agency

SEPTEMBER 3, 2019

There are other channels where you can publish content, but these areas are where the majority of your targeted customers and buyer personas will be. These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase. Create Buyer Personas.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Tony Zambito

MARCH 30, 2012

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . I went on the site and found a few items I wanted to read so downloaded them.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100