Zoominfo

MARCH 24, 2021

Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Raviv thanks very much for joining us today. Raviv: Yes, Matt. Thanks for having me.

Sales Management 52

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 52