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Sales Lead Generation: 8 Tips to Sharpen Your Strategy

SnapApp

At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. More on that later.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

The Difference Between Business Development vs. Sales, in Detail What is Business Development? Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. What is Sales? If so, careful market research will be necessary.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. The Difference Between Business Development vs. Sales, in Detail.

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10 Challenges Threatening Sales Teams and How to Fix Them

SalesIntel

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Sales Anxiety.

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7 Lead Management Strategy Best Practices

Only B2B

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. We will not deny the fact that an acquisition of a new lead is expensive and by expensive we mean around 6 to 7 times more expensive as per research.

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Content Marketing and Sales Alignment: 5 Mutual Benefits

KoMarketing Associates

Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Who better to get content ideas from than the sales team itself? Lead Generation.

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A Guide to Researching Leads Before a Sales Call

PureB2B

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. In these scenarios, it’s tough to get off the phone in one piece.