sales-opportunities Buyer Personas CRM Forrester Trends 
PureB2B
JUNE 23, 2022
Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. To be successful in this new normal, B2B vendors must cater to the modern needs of their buyers to facilitate a journey that’s as smooth as possible.
Martech
MARCH 10, 2022
This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. It’s a great time (and opportunity) for a B2B company to support those shifts — but it’s tough to get mindshare (let alone wallet-share).
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Madison Logic
NOVEMBER 30, 2023
We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. This allows your sales team to better connect with key decision-maker and convert conversations into opportunities and wins.
SnapApp
MAY 29, 2018
No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Every time a sales rep interacts with an unqualified lead, you’re losing money.
Madison Logic
DECEMBER 14, 2023
Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.
Televerde
DECEMBER 19, 2017
Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices. 1] Forrester.
Seismic
MAY 24, 2019
When organizations think of sales and marketing alignment, they often focus on demand generation. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey. Sales and marketing must work together to deliver on the promise of alignment.
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