crm-for-education Buyer Personas CRM Forrester Trends 
Cintell
FEBRUARY 9, 2016
If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.
Televerde
DECEMBER 19, 2017
Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices.
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Hinge Marketing
MARCH 21, 2019
Our research validates the trend. While referrals remain the top search method for buyers in need of a new professional service provider (as shown in Figure 1), the use of referrals as a search method has dropped by 15% over the last five years according to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition.
SnapApp
MAY 29, 2018
Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. To visualize this dynamic, we say that buyers are on a journey. Leads are the people behind your CRM data. Sure, there are literally billions of leads out there, but only a fraction of them are qualified.
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. The shift and the case for ABM: Anonymous buyer’s journey. Meet pipeline objectives and key results (OKRs) for ABM campaigns.
Seismic
MAY 24, 2019
Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey. A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”.
SnapApp
OCTOBER 3, 2017
Truth is: The modern B2B buyer journey has become far more complex. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Today, there is an average of 5.4 stakeholders involved in any given sale. This lack of alignment is costly for any organization.
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