Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Martech

MARCH 10, 2022

Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. The shift and the case for ABM: Anonymous buyer’s journey. Meet pipeline objectives and key results (OKRs) for ABM campaigns.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

SnapApp

MAY 29, 2018

Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. To visualize this dynamic, we say that buyers are on a journey. Leads are the people behind your CRM data. Sure, there are literally billions of leads out there, but only a fraction of them are qualified.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. market research, professional goals, buyer personas ) but also to you personally. Advertise in some way, shape, or form. Running a successful business, though, is an entirely different story.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Seismic

MAY 24, 2019

Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey. A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”.

Work Management 90

Work Management Marketing Management Tips Content 90