Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Convince & Convert

MAY 19, 2016

And it should be customized for your buyer personas. Competitor and Pricing Comparison. Statistics show that whitepapers are the best way to further differentiate your brand and keep customers’ attention at this stage of your sales funnel. Guaranteed. Feature Study.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

Launch Marketing

APRIL 24, 2024

Each of these groups has valuable insights into their experience with your product and their overall experience throughout the buyer’s journey. Define Buyer Personas. With information and data into pain points, challenges and buyer journey experiences, you can define your buyer personas.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Marketing Insider Group

JULY 1, 2020

It’s an opportunity for growth through offering quality content that offers value to target buyers. Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. And that’s important – now more than ever. More leads.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

MAY 22, 2018

Narrow down what makes you different - Differentiate yourself from other businesses in your space by considering what sets your business/offering apart. If you're planning to start a new athletic clothing business, for example, then you'll need to differentiate yourself from the numerous other athletic clothing brands out there.

Startups 101

Startups Top of Funnel Work Management Business 101

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. What must we do differently now to feed the research hunger of the B2B buyer?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40