services 
NuSpark Consulting
DECEMBER 5, 2011
B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. By optimizing website and landing page traffic; conversion lifts will increase.
Hubspot
NOVEMBER 7, 2012
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. That changes today.
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Madison Logic
DECEMBER 14, 2023
In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service. These buying committee members have different concerns, and are now more likely to research products and services independently before making a purchase decision.
Hubspot
JULY 31, 2020
Put yourself in the shoes of the buyer persona. After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B. Thinking about your buyer persona, what properties do they all have in common? What matters to them?
Valasys
APRIL 6, 2020
Branding lies at the core of every B2B marketing endeavor and as such developing a voice for or messaging for the brand is crucial to reflect on the value proposition of its products or services. Your brand needs a messaging matrix as it helps bridge the gap between your buyer persona and the content strategy executed.
GreenRope
SEPTEMBER 10, 2017
Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.
GreenRope
SEPTEMBER 10, 2017
Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.
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