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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Using LinkedIn for lead generation has become a staple of B2B marketing. Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Why You Need LinkedIn Lead Generation. It’s Packed with B2B Lead Data. Be sure to?

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You Can Now Target G2 Intent Audiences Directly In Metadata

Metadata

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Metadata.io G2 + Metadata.io

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Albacross Joins the LinkedIn Marketing Partner Program

Albacross

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The integration empowers Albacross’ enterprise customers to target in-market buyers much faster on LinkedIn, expanding ad reach to attract critical business decision-makers.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

These leads will interact with your materials and evaluate your services. In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

These leads will interact with your materials and evaluate your services. In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach.