Buyer Intent Buyer Need Forrester Intent Data 
Only B2B
FEBRUARY 1, 2024
That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.
Madison Logic
JUNE 12, 2024
We’ve entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Embracing strategies that engage the buying committee is necessary to stand out.
NetLine
NOVEMBER 30, 2023
Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle.
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