Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Bound360

AUGUST 9, 2017

Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization. Personalizing for Evangelists. Personalizing for Competitors. So, how might you identify and cater to those enthusiastic supporters?

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization. Personalizing for Evangelists. Personalizing for Competitors. So, how might you identify and cater to those enthusiastic supporters?

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Metadata

APRIL 22, 2021

And I ran at various times all the business development and corporate development and there we acquired five companies. Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And I ran at various times all the business development and corporate development and there we acquired five companies. Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52