Business Digital Experience Platform Hubspot Marketing AI 
TrustRadius Marketing
APRIL 6, 2022
You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. This web of tasks and research can overwhelm small businesses and startups. There are three types of DXP, monolithic, composable, and hybrid. .
chiefmartech
JUNE 16, 2024
Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. LLM AI engines from OpenAI, Google, Anthropic, Meta, et al., of marketing ops leaders said they’re now using a cloud data warehouse/data lake with their martech stack.
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TrustRadius Marketing
APRIL 29, 2022
A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.
Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. Read next: Sitecore integrates CDP, marketing automation features.
Martech
SEPTEMBER 16, 2022
But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. .”
chiefmartech
APRIL 28, 2023
The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.
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