Are You Satisfying Your Subscribers’ Hierarchy of Needs?
Convince & Convert
JULY 24, 2015
Relevance is about fulfilling all four levels of the Hierarchy of Subscriber Needs —that is, creating a subscriber experience that is: Respectful. Respect and trust are the foundations of all business relationships. How well is your email program fulfilling each of the four subscriber needs? Functional. Remarkable. Remarkable.
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