Remove persona vendor
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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. How Do You Generate B2B Leads? Your approach will then be tailored after your primary goals.

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5-Step B2B Marketing Plan for Covid-19

Rev

The dramatic decrease in consumer spending will have an impact on business-to-business spending. These are the titles and personas that buy from you. Bonus points go to marketers that are first to fire an underperforming vendor or cancel a SaaS subscription that no one uses. . In other words, repeat what just worked. .

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Giving Sales this lead nurturing content provides them with a valid business reason to engage the prospect. A study of business-to-business buyers shows that salespeople who become trusted advisors and understood the needs of economic buyers are 69% more likely to get away with a deal.

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Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Search matters.