Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Most Used Channels. This chart ranks each channel from most to least popular.
Let's personalize your content