Sales Lead Insights

OCTOBER 10, 2013

Mac" McIntosh is described by many as one of Americas leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Lead Generation 130

Lead Generation Sales Leads Demand Generation Agencies Generation 130

SalesGrape

AUGUST 19, 2024

In the competitive landscape of B2B (business-to-business) commerce, small businesses often face significant challenges in growing their sales pipeline and expanding their customer base. This approach offers a range of benefits, particularly when it comes to telemarketing, which remains a powerful tool in B2B sales.

B2B Sales 85

B2B Sales Telemarketing Enterprise Management Paid Search Agency 85

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. In fairness, our industry has created the image.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JULY 21, 2005

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are ignored by sales people. Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120