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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. 6 Steps to Content That Isn’t Boring.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Tags: marketing business b2bmarketing.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. YouTube Hits 1 Billion Subscriptions, YouTubes Burgeoning Promoted Videos. Learn more.

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Best of the New Marketing Books

WebMarketCentral

The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. It’s a fantastic post for all those selling to other businesses, but there was one tip that [.]

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.