Remove Business Blogging Remove Buyer Personas Remove Long Tail Marketing Remove Template
article thumbnail

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28
article thumbnail

Creating Quality Content in 2019 (For Search Engines and People)

Moz

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Do keyword research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. And you can download a template to document each of the steps below here.). Why does your blog exist? 2) Buyer Personas.

article thumbnail

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. Evergreen Content. Landing Pages.

article thumbnail

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

Every post you create should be designed to provide a solution to one of your buyer persona's pain points. However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. Check out these free buyer persona templates to get you going.).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 10) Buyer Persona.