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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Price and product are only two of many operational GTM levers. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

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How to Build a Creative Agency from Scratch

BenchmarkONE

Ultimately your agency should have at least one person in each of the following core departments: Sales Marketing Accounting Finance Product development Operations/administration Legal You’ll also need to figure out a compensation model for your staff. If you’ve got your sights set on building your own business from scratch, you’re in luck.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 2 evenings of networking receptions with over 1,000 of your peers. Martech is marketing — at least an essential part of it.

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So You Want to Become a Freelance Marketer

Marketing 261

I learned about business operations and learned about sales and selling, not to mention I learned a great deal about myself. Be confident in your pricing model. If people don’t flinch at your price, you can charge more. I’ll spare you the details, but suffice to say I was miserable. Fast-forward and I spent 3.5

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”. What the hell is content?”.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county.