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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. Here’s how. Lots of time.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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Fundamentals of Product Experimentation for Beginners

Convert

Here’s how… Product Experimentation Meets Product-led Growth (PLG) Product-led growth is a customer-needs-focused strategy for growing your business that depends on your product to do the heavy lifting. With such a heavy reliance on the product to acquire, activate, and retain customers, it must be truly solid.

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9 Awful Ways We Push Customers Away

Hubspot

Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. 1) Poor Showcasing of Merchandise.

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices. What is a Loyalty Program?