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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

9:04 – Experiment 1: A case study of a B2B software organization reveals how clarifying value proposition increased the number of clickthroughs by 21 percent. Offer upgrades, bundles, new product lines. 4:45 – An overview of the source of ideas and insight revealed in this webinar. But it gets even better…).

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

If not, create a profitable product or service bundle. Most marketers report higher clickthrough rates and conversion when using extensions. One of your products or services should appeal to clients and provide a high return on investment. So, if that’s the case, you may begin there.

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

Abandon automatic image carousels and banners for better clickthrough rates. Luckyorange – In addition to mouse movement recording, they have also bundled tools like real-time visitor maps, visitor polls and live chat into their software. Free plan for 14 days, pricing starts from $10 / month. Free alternatives.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

An online grooming store was looking for ways to optimize their bundle offering of scents for men. Result: They did that and found version B had a 433% increase in clickthrough than version “A”. This can help you test solutions to the problem and unravel a new and better way of doing what you already do. A” ( Source ). B” ( Source ).

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How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

At HubSpot, we include at least one photo or image in every post we publish so that A) the content is more visual, and B) when the blog post is shared via social media channels, it’s accompanied by a thumbnail image to entice a clickthrough.

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Black Friday Email Examples and Templates

Optinmonster

Plus, open rates and clickthrough rates on abandoned cart emails increase during the Black Friday weekend. June Oven promotes their bundle discount and clearly shows the accessories included so that customers can picture themselves owning and using the product. This means more recovered revenue and a better ROI on your email marketing.