Remove budget channel
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100
article thumbnail

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100
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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

20+ Cool Social Media and Web Tools - Webbiquity , September 15, 2010 Looking for a way to monitor social media activities and results on a tight budget? How are marketers planning to allocate budgets this year? iCrossing (2). Want to show the world how social you are with a cool widget on your website or blog? Of course not.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. What percentage of Fortune 100 companies are on Twitter?