Salesforce Marketing Cloud
JANUARY 12, 2024
Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Here’s how to think about marketing your business on a budget. Host a digital event (for free!)
DivvyHQ
JUNE 24, 2019
If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. It could help you stay organized.
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chiefmartech
MARCH 4, 2023
On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Memo to self: time to create the 2.0 Here’s why.
Salesforce Marketing Cloud
JANUARY 24, 2022
Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Read our free SMB Guide to Sales and Marketing Alignment.
ClickDimensions
JANUARY 9, 2024
This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Utilize Customer Relationship Management (CRM) software that provides a centralized platform to track leads, monitor progress, and manage customer interactions.
Webbiquity
AUGUST 6, 2019
The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.
BenchmarkONE
JUNE 10, 2019
Luckily, there are plenty of tools, apps and software solutions that have been specifically created to help people optimize their daily routines. Whether you’re among those who are organizationally challenged or you could just use a little improvement in this area, we’ve rounded up six of the best organizational tools for you to try.
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