Inbox Insight
JUNE 7, 2020
79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. The basics of measuring inbound marketing.
SmartBug Media
OCTOBER 24, 2022
Goals allow us to be more driven toward accomplishing the task at hand and inbound marketing is no exception to the rule that everything you do should have a goal. Why is goal setting in inbound marketing important? As we enter a possible recession, goal setting in inbound marketing is more important than ever before.
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ViewPoint
FEBRUARY 24, 2016
Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? Someone once told me that CEOs don’t care about leads.
Lake One
JULY 22, 2020
Marketing Sourced Revenue. At the end of the day, marketing needs to be contributing to revenue potential. Is marketing sourcing revenue? I’m not talking leads, I’m not talking MQL. Are you able to trace back that a dollar came from marketing activity? CAC (Customer Acquisition Cost).
SmartBug Media
NOVEMBER 2, 2020
In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. A full-funnel or “ closed-loop ” understanding of marketing means tracking prospect activity from that first interaction as a lead all the way to a move-in.
Hubspot
JUNE 14, 2013
At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.
Hubspot
NOVEMBER 4, 2015
Photo Credit: State of Inbound Marketing. Marketing budget. There are many different fields of thought when it comes to setting a budget. Of course, there are clear benefits of a lower fixed-cost and management expense that comes from outsourcing, especially in a high-growth period where resources can be stretched.
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