Budget Management Demand DemandBase Intent 
DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
Engagio
JANUARY 7, 2019
While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. Leverage intent signals to drive segmentation for your marketing programs. What intent deserves immediate action?
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Content4Demand
NOVEMBER 13, 2018
Republished with permission from Demand Gen Report. Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. He said this is something marketers must get right; and to do this, they need to look at their tech stacks.
Engagio
OCTOBER 13, 2020
Their research also shows organizations currently executing marketing-SDR orchestrated campaigns typically realize a 30-50% lift in ‘meetings set’ at target accounts, with some organizations reporting a 100% increase (according to TOPO’s Marketing and Sales Development Orchestration, January 2017). How qualified is this account?
Full Circle Insights
FEBRUARY 28, 2021
Top 5 Reports Finance Wants from Marketing. Avoiding Analysis Paralysis In Marketing Measurement. MQL vs Revenue-Based Demand Planning. Four Dashboards to Make Marketing Measurement Easy. Performance-Driven Marketer’s Guide to Annual Planning. Buyer Groups and Demand Units Demystified. Fuze Case Study.
The ABM Agency
APRIL 30, 2023
The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles.
Full Circle Insights
JUNE 27, 2022
Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . These intent leaders help marketers identify target accounts showing high interest for their products or services. .
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