Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

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Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. The role of Intent in mapping how & where to engage the buyer earlier in their journey. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Once you’ve done that and you see engagement and intent, then you put them into an outbound “swarm” cadence. Increase ad frequency and adjust to include CTA to capture the demand.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Combining buyer intent with social proof. I wanted to leverage voice-of-customer content,” he said.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Conversica

JANUARY 8, 2020

Below we will discuss how the Demand Unit Waterfall and Conversica Sales AI Assistant s can help B2Bs overcome many of the issues around context and conversations. What Is the Demand Unit Waterfall? The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM).

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

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Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

JANUARY 30, 2024

New product launches, performing marketing campaign analysis, forecasting customer demand, and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Clustering Model This model groups data points with similar characteristics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Contently

JANUARY 31, 2023

Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . This intent-based bidding can be achieved with natural language processing and artificial intelligence, by extracting the theme and context from a page.

DemandBase 71

DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Capitalizing on Anonymous Intent. In a typical demand generation marketing process, Sales would have to wait for a “hand raise” by contact at their account before they know one of their assigned accounts was showing interest.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

MARCH 27, 2024

Dig deeper: T he false allure of B2B intent data So, is ABM right for you? Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing Paid Search Agency 107

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. Sometimes haled as the ‘replacement for demand,’ it’s where many marketers have placed a lot of their bets recently.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Embrace Intent. That’s where intent analysis comes in. That’s where intent analysis comes in. Evaluate Marketing Technology You’ll Need. Maybe… or maybe not.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Intent is the new lead. Understanding early indicators of buying intent and other data insights allows you to develop meaningful conversations with the accounts that convert. Summer concerts?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. The post The Account-Based Revolution: From Origins to AI-Driven Futures appeared first on Demandbase.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Intent data using keywords and context will continue to gain importance in customer lifecycle marketing. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Consolidation of ABM and demand gen.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “I feel like MQL ‘s are totally useless.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

JANUARY 24, 2024

We talk about how people respond to our content and what we can bring in in terms of demand. For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Engagio

MAY 3, 2021

Buyers have had to go to one source for intent and account identification, another for firmographics and contacts, and yet a third for technographics. With these new capabilities, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market. Beyond Account-Based Marketing.

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DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. We marketers have to lean into our intent data, leverage our engagement metrics to inform next steps, and go all-in on digital. Adrian Chang, Sr.

Account Based Marketing 119

Account Based Marketing ABM DemandBase B2B Thought Leadership 119

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data. Focus outbound efforts on highly targeted prospective customers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

JUNE 9, 2020

And with tech innovation, our audiences demand increasingly personalized brand experiences. The moment that an account is on your site is when their buying intent is the highest. Demandbase ABM Certification. Even though we sell to companies, we market to people. Harness the Power. Here’s how it works. Mind-blowing.

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62