Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer
Marketri
SEPTEMBER 22, 2023
Website Traffic-to-Lead Ratio This ratio provides a snapshot of your website’s appeal to your ideal buyer—the target audience your marketing is designed to draw to and through your revenue funnel. A Marketing Qualified Lead (MQL) is a prospect who’s shown deeper interest in your product or service but may not be ready to buy.
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