Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer
Marketri
SEPTEMBER 22, 2023
Which are most critical to measuring, monitoring, and optimizing your marketing? They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals. The key is to establish the right criteria for an MQL.
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