Budget Management CMO Marketing Automation Multi-Channel 
Customer Experience Matrix
OCTOBER 21, 2010
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.
Hubspot
JANUARY 4, 2021
Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.
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Full Circle Insights
FEBRUARY 28, 2021
Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.
The ABM Agency
APRIL 30, 2023
Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.
Full Circle Insights
FEBRUARY 8, 2021
Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.
Hubspot
AUGUST 27, 2012
The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 5) 84% of B2B marketers use social media in some form. 7) Currently, marketers allocate 7.6%
Full Circle Insights
SEPTEMBER 11, 2020
By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.
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