Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

FEBRUARY 4, 2014

Say you have a promotion based on a statistical test of two types of content. But are they perusing your homepage, or downloading a white paper? Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Ambal's Amusings

AUGUST 27, 2009

Have a new statistic that shows the opportunity is growing faster than ever? He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Finally - keep nurturing. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Subscriber downloads a white paper. Subscriber reads several blogs in a category. Subscriber views a video.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Why content marketing matters: 44% of traditional outbound direct mail is never opened, which is a waste of budget, paper and postage. B2b marketers believe social media is critical to organic search success. Marketing Charts ). Smart Insights ). Webbiquity ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100