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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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How to Build a Highly Engaged Email Marketing List

Delivra

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing.

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Elevate B2B Marketing Podcast: Customer Engagement in B2B Marketing with Kris Rudeegraap

Top Rank Marketing

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. It was pretty quickly when these mail merge tools came out and it made it so easy to send a gazillion emails with personalization. I found myself writing handwritten notes and mailing them out.

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. BtoB Magazine ). BtoB Magazine ). Why content marketing matters: 44% of traditional outbound direct mail is never opened, which is a waste of budget, paper and postage. B2b marketers believe social media is critical to organic search success.