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Hinge Marketing
JANUARY 14, 2015
According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. One of the most popular is inserting a recipient’s name in the email greeting.
markempa
JUNE 21, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If the batteries aren’t inserted in the right direction or are otherwise out of proper contact, their latent power is unusable.
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Adobe Experience Cloud Blog
DECEMBER 6, 2009
For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Another popular topic is time management.
markempa
APRIL 18, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Online Marketing Institute
JULY 31, 2009
What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing.
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