Customer Experience Matrix

OCTOBER 22, 2013

This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system. So what we have here is a mixed message: marketing automation does correlate with success and its users might even be relatively satisfied, but it''s still a lot of work for limited results.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JANUARY 25, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Alinean recognized by BtoB Magazine’s as one of To. Conversely, solutions that reduce complexity and simplify management result in lower TCO.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40