Remove Books Remove Lock-In Remove Transparency Remove Wikipedia
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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   B2B buyers today quickly discerning whether they are experiencing the traditional lock step approach to engaging or getting the social experience they are expecting.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100
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Grow Your Wiki

Buzz Marketing for Technology

Wikipatterns book. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. user generated content. user interface. using wiki in education. Web Content 2007. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot.

Wiki 100
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Get Over Social Media Writer’s Block

Biznology

Image via Wikipedia. Management needs to be very clear as to what is practically appropriate in terms of disclosure, transparency, content, tone, language, and general saltiness. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content. All that stuff? It’s called intellectual property and in each case it belongs to somebody. I found myself facing a room full of blank stares.

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One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And another word for lurker is “reader,” is “follower,” is “fan.” And that’s good for you.