Blogger Forrester Marketing Mix Online Marketing 
Adobe Experience Cloud Blog
SEPTEMBER 29, 2010
Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% B2B interactive marketing spending will climb to nearly $4.8
Hubspot
NOVEMBER 16, 2012
Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."
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Online Marketing Institute
NOVEMBER 1, 2010
This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8
Convince & Convert
MARCH 2, 2010
And the fact that Forrester Research projects social media spend in the U.S. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it.
Convince & Convert
SEPTEMBER 20, 2010
This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.
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