ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

NOVEMBER 2, 2010

Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Chapter seventeen notes the importance of providing not just a policy, but social media training for all employees so that the understand the policy, the power, and the potential dangers of social media. Post on Google Buzz. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. He rehabilitates dogs and trains people.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we find the most influential bloggers and get them to write about our client? How can we create a killer social media campaign that will get noticed? Frank_Strong This is a great post Jay.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going It stands to reason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100