How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. This is the customer that would most benefit from your offering or service and provide you with significant value in exchange. The type of data that you’re going to want to look at are firmographic, technographic, intent, and engagement data. Intent data.
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