Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Stats 91

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. To learn why, check out this blog post.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Stats 84

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We’ve got a blog post on how to set up BIMI for brand recognition in the inbox. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 3.7%.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Mobile Marketing 77

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). To learn why, check out this blog post. and 4.3%, respectively.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Differentiation 77

Litmus

AUGUST 6, 2021

It’s a closer look at a snapshot in time—versus our annual email client market share blog post—so we can bring you up to speed with the latest insights, faster. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience. So what happened in July? No need to crunch the numbers manually.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Friendly note: We’re actively covering the Apple Mail Privacy Protection news.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. Recent stats by eMarketer mention that 85% of US marketers stated that improving their first-party data usage is a huge priority. ? People want brands and companies to be more accountable for their privacy and data. Platforms like CRMs, C.D.P.s

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

DotDigital

SEPTEMBER 3, 2021

I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark reports to give them the stats and figures they need to show the powers that be that they conform and they’re keeping up with their peers. For more information on iOS 15, read our blog.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. Recent stats by eMarketer mention that 85% of US marketers stated that improving their first-party data usage is a huge priority. ? People want brands and companies to be more accountable for their privacy and data. Platforms like CRMs, C.D.P.s

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52