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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. In his current role as a digital marketing strategist, he’s in charge of SEO, SEM, and PPC. After more than 20 years in the business, independence still matters for CD Baby. Beautiful layout and design?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. B2B Lead Blog ). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ).

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Sample review: “Combine a blog reader with a coverage monitoring service like…Talkwalker Alerts…to make sure you’re staying on top of client news.”

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.

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A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic

Adobe Experience Cloud Blog

This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. As many digital marketers now enter into Content Marketing , they are publishing all sorts of content: blog posts, eBooks, videos, infographics, and so forth. Comment on their blogs.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Be sure to produce new content regularly, even if it’s just a blog post or two a month on your website. a blog post that starts ranking in search results) is important to avoid presenting outdated information. As mentioned earlier, updating and republishing your blog content can be a very effective way to get quick wins.