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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

The two vital features that B2B marketers need to understand about the LinkedIn news feed are: It is primarily focused on native, organic content It is based entirely on algorithms. Text Ads: These relatively simpler ad campaigns can be used to create pay-per-click (PPC) or cost-per-impression (CPM) ads.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. According to a blog by Alexa, targeting is one of the most tasks allocated to modern marketing endeavors – especially after the advent of artificial intelligence (AI) & machine learning (ML).

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How B2B Brands can benefit from Programmatic Marketing

Valasys

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them.