ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Of course, that’s still nowhere near what a sales person would consider a lead.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Take a breath and consider the following order of operations as you proceed. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. This type of software provides an easy way for people to sign up for your event, whether it’s an in-person event , a virtual event , or a hybrid event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Take a breath and consider the following order of operations as you proceed. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. That’s okay.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Adobe Experience Cloud Blog

APRIL 22, 2019

In today’s customer-centric business climate, investors expect firms to provide them with modern, highly personalized experiences—wherever they are, and on any device they choose. Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). 3) Build Trust.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Lead Liaison

MARCH 7, 2018

On the far left, you’ve got your CRM. So again, it fits right in between your customers, your database and your CRM. And then in the meantime, all of that information should be syncing back and forth and communicating with your CRM. And number three, scale your operations. They’re over here on the right.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48