Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ambal's Amusings

AUGUST 27, 2010

The metrics are different, but CIOs can translate measures like help desk call volume, average problem resolution time, system uptime/downtime etc. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MARCH 18, 2010

So, what can the average marketer do? Keep in mind, the article was “in front of the gate”, i.e., there was no registration page associated with it which is another key to “going viral” Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100