behavior 
PathFactory
DECEMBER 17, 2018
Traditional lead scoring models don’t take time into account. It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. And that’s a big problem.
PathFactory
SEPTEMBER 12, 2018
Rather than focus on just ‘any old lead’, their account-based revenue approach serves the most targeted, customized content to accounts that represent the highest annual recurring revenue. Rather than leave content discovery to chance, Nimble always recommends the next best asset based on the buyers behavior.
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