PathFactory

DECEMBER 17, 2018

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? And that’s a big problem. Food for thought.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

SEPTEMBER 12, 2018

Rather than focus on just ‘any old lead’, their account-based revenue approach serves the most targeted, customized content to accounts that represent the highest annual recurring revenue. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. lift in customer adoption.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40