Demand Generation Eloqua Lead Nurturing SQO 
PathFactory
DECEMBER 17, 2018
Traditional lead scoring models don’t take time into account. It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. And that’s a big problem.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.
PathFactory
SEPTEMBER 12, 2018
Rather than focus on just ‘any old lead’, their account-based revenue approach serves the most targeted, customized content to accounts that represent the highest annual recurring revenue. They can track how many assets are being consumed and only the most engaged leads are presented with a form and sent to sales.
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