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Virtual events: The ultimate marketers’ guide

Martech

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Intent data can be a byproduct of participating in the event. Are there multiple ticket types?

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How to use AI to deliver better customer service

Sprout Social

While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. And 59% say they expect to rely more heavily on social data for customer support moving forward. Here is a closer look.

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

The Benefits of Customer Support Videos 1.1 Resolve Support Tickets with Video 3.1 Asynchronous Video Support 3.2 Live Video Support 3.3 Resolve Support Tickets with Video 3.1 Asynchronous Video Support 3.2 Live Video Support 3.3 Support CRM Integration 6.2 YouTube Statistics 3.7

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. Finally, brand ambassadors are a winning ticket.

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

I’ve come to believe that two of the biggest barriers to growth in a rapidly changing marketing environment are siloed specialization and false dichotomies. One of my main objectives with MarTech is to help attendees bust out of such siloed segments and break through such artificial either/or barriers.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

But first, a quick alert: the discounted “beta” rate for tickets expires on April 1. (No, Here’s what an all-access ticket will give you over a whirlwind 48 hours… Stackies & Hackies: An Opening Night Reception That Will Inspire You. Finding the right balance between shared systems and point solutions.