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Understanding the New Roles in Marketing

Hubspot

In a socially driven market, the role of a customer evangelist becomes all the more critical. Inbound Marketing Strategist. It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Sure, language matters, and barriers exist.

Blogger 40
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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. Overcome Cultural & Language Barriers. Be Flexible. Use Video #EyeRoll.