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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Pro Tip: Regularly review AI-generated reports on ad performance. What is AI Marketing?

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

The idea behind it (at least in the sense in which it’s being hyped) is to move past building something new based on existing human thinking (generative AI). So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business.

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What Does It Mean to Create Inclusive Content?

ClearVoice

Authors Boyuan Gao and Jahan Mantin of Project Inkblot , a collective of designers, writers, and other creatives dedicated to designing for racial equity, included the following definitions in their online guide to creating products and services that are diverse, equitable, and inclusive: Diversity is quantitative.

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The Ultimate Guide to Freelancing

Hubspot

Starting my freelance business was a very intentional choice made in the midst of working a very unfavorable job. According to an UpWork study , the biggest drivers to freelance are flexibility, freedom, and earning potential, and the biggest barriers are income predictability, finding work, and benefits. Building a Brand.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Build a quality backlink profile.