Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation
ANNUITAS
JULY 21, 2022
This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles. Their functions are rationalized to the role they play in advancing pre-and post-sale customer journey, with combined teams of functional sales, marketing and customer service elements working together.
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