Remove Barriers Remove Demand Generation Remove Demand Generation Agencies Remove Validation
article thumbnail

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

ANNUITAS

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles. Their functions are rationalized to the role they play in advancing pre-and post-sale customer journey, with combined teams of functional sales, marketing and customer service elements working together.

article thumbnail

How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). …all in one fell swoop?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Global Industry Association, TM Forum, selects Champion Communications as UK PR Agency

Champion Communications

TM Forum’s mission is to enable the service provider businesses of tomorrow and to be the single most relevant industry body for software and operating model transformation. works with over 850 companies across 180 countries to break down cultural and technological barriers between digital service providers,?suppliers,?and?systems

article thumbnail

What Is Data Cleansing, Why Is It Important, And How Can You Do It?

Only B2B

By removing this barrier, employees can do their tasks more quickly and proficiently. Reduce Total Costs While Increasing Revenue: According to research, dirty data can account for up to 12% of a company’s revenue losses. Talk to us and explore the various demand generation services we have in store for you today!

article thumbnail

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.

Paper 100
article thumbnail

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Content Marketing is your way to cut through the noise and hop over the barriers. Agency Principals Doug Kessler Roger Warner Stan Woods Our clients About Velocity Our blog How we work Home RSS feeds Sitemap Client Zone Contact us PRIVACY POLICY | TERMS AND CONDITIONS | Online PR agency help from C&M | © Velocity Partners Ltd.

article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. The sheer pace of technology change means we constantly push the barriers back. No two projects are ever the same.