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Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” SEO helps remove barriers blocking your customers from converting. Does it matter?

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords .

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). SEM & SEO & PPC & CTR. SazBean ( Social Network Analytics Measurement Social Media ). Sarah Worsham ( @sazbean ). June 7, 2010.