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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The sheer pace of technology change means we constantly push the barriers back. How BPM Bridges the ERP and… Read more… Doug Kessler | October 20th, 2007 | no comments Going vertical: you can’t fake authenticity We’ve seen a bunch of companies try to take generic software into specific vertical markets.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them. A clear graphic of the entire tool bundle and its hefty $1,120 USD value leave nothing up to interpretation, while the large Ultra-Shear logo communicates their alliance with a quality brand.

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Competitive Strategy for Professional Services

Hinge Marketing

In traditional manufacturing or distribution, a very common cost advantage strategy is vertical integration. Today, technology has broken down geographic barriers and buyers are becoming increasingly comfortable hiring firms around the country and even overseas. Product and service bundles are common. Services integration.